Today let's look at a real life sample to determine if your marketing intelligently persuades.  Let's look at your business card.

Grasp the card and hold it in front of you.  Now what stands out the most?  No, don't tell me.  Let me guess.  It's the logo or your company name.  Right?  Of course right.

And under that is maybe a short blurb with something like

• "Professionals"
• "30 Years in Business" 
• "Honest, Dependable Service"

What else can you see?

Numbers.  Lots of numbers.  Office Phone numbers.  Cell numbers, fax numbers, e-mail addresses.

Now, does any of that exert any energy toward influencing your prospect? 

No.  There are lots of numbers but not one reason why anyone should pick up the phone to dial one of those numbers.

About those slogans.  Do you believe anyone is convinced by them?

"Oh look, he's honest and dependable.  I must do business with him."

Yea right.

Virtually 99% of the business cards I see do nothing more than save you time writing down your phone numbers.  There is no marketing effort put into business cards.  By that I don't mean those glossy, award winning graphics. 

The question is, "Why would anyone want to call you?"  Does your card give an incentive for others to call?  Ask yourself, "Why not?"

Don't go another day without the intelligent persuasion factor packed into your business card.  If out of a box of 500, your new card enticed only 1% to contact you, that could mean five additional prospects per box.  If you were offered five prospects for free would you turn them down?

Indeed, why shouldn't your business card act as a little salesperson enticing people to call you?  Re-think your business card.  Think outside the box.  Don't miss this chance to take advantage of every little edge you can.