There's a big dirty secret about the internet no one likes to discuss - and it's costing you a fortune.

The number of small business web sites which fail to become a profit center has climbed to nearly 99% !

"But", you object, "my site was built by professionals who've won awards for their graphics and designs."

Doesn't matter.

"I have a beautiful flash page."

Doesn't matter.

"My menus are interactive and change color."

Doesn't matter.

"I have pictures that change automatically."

Still doesn't matter.

While these things may add to the overall experience of a visitor to your site, they are garbage when it comes to getting someone to visit you site in the first place.

Remember, we humans are a self centered bunch.  We come on the web for self-centered reasons.

Let's say you sell widgets.  What self-centered reason could entice a web surfer to come to your site?

I'll discuss this vital subject next time.  For now, wake up to the fact web design is just the first step in a successful business presence online.

George Austin
www.sayitwithpower.com    
www.small-business-marketing-that-gets-results.com