In real estate we hear the key to success is "Location, Location, Location."  But here on the internet it is something else entirely different.

What do your potential customers want?

Information, Information, Information.

Plain and simple.  People are on the web to find information.  They want trustworthy information.  Information that is timely and relevant.

How have you supplied what your potential future customers want?

So many web sites are devoid of any real content to answer the web surfer's reason for being there in the first place.  These sites give no information and they give the reader no direction of what to do next.  These sites are basically pointless, useless, and a waste of money.

Is your site one of them?  Well, my best estimate is about 99% are like that.  What are the odds that your site falls into the 1% who've done it right?

Your site is probably written from your point of view.  You see the pretty and flashy design - makes you look good, right?  You see your company photo and letter from the President - puts forth your professional image. Some of that may be helpful, but what does the consumer really want?

Information.

Is this really all that important?  Google thinks so.  Information is their whole business.

Don't fight the market. Make a point today to take another look at your site from the consumers point of view and give them what they want.