Studies show that over 80% of new prospects and your future customers search first on the internet.  The question is, "Will they find your there?"

Ask yourself when was the last time you looked for the newspaper or a sales flyer when it came time to purchase an item.  Do you know where your Yellow Page book is?  Probably not and neither do your future customers.

So it is imperative you get your name "out there" on the 'net. 

And you need to start today.  There's an old saying, "Snooze and you loose."  If you don't act your competition will and you'll be left wondering where all your customers went.

But, don't  the Yellow Pages help bring in business?

Sure they do..for the time being. 

A small business owner shared a revelation with me.  Recently a customer came to his business and told him the reason why.  It was because of an ad in the Yellow Pages.  But a moment later revealed the real reason the Yellow Pages worked...the customer's computer was broken.

Should an overworked business owner have to become an internet marketing guru? No, there are systems you can put in place to get your business noticed on the web.  Just like stocks whose portfolios need to be updated to reflect current conditions, so does your marketing.  Make it a priority for 2010. The cost in most all cases is less than a business card sized ad in a newspaper or magazine.  Remember, marketing isn't a cost, it's an investment.  And that investment is a whole lot cheaper than going out of business.