Ever been to an event and get stuck talking with someone you can't get away from and who bores you to death?

I'm sure we all have.

What makes that person such a bore?

The same thing that makes your business or service such a bore.  And it's the reason why many potential prospects and customers don't do business with you.  Correct this one thing and you'll see a big difference in how your message is received.

So, how do you and the bore drive people away?  You talk about yourself continually.

Care to take a survey of how many people want to talk about you?  Or how many people want to hear you talk about you?

It'll be a quick survey because the answers will always be the same...none, no one.  OK, OK maybe your sweetheart or mother would, but that's about it.

No one wants to talk about you.

What they want to talk about is themselves.  Plus, they want YOU to listen to them.

That's one of the biggest problems with salespeople and businesses of all sizes and shapes.  We're so busy talking about how great we are it makes us deaf to the prospect screaming inside his head saying, "Please listen to me!"

Take another look at your sale materials, your elevator speech, your website.  Are you telling everyone how great you are, or are you demonstrating to your prospect that you've been listening? 

Get this right.  It'll make your business more profitable and more fun.  So remember, listening skills attract more customers than talking skills.